Planning for Marketing at Museums & Historic Sites
Marketing is crucial for small museums and historic sites, but where do you begin? In this webinar, AASLH’s Hannah Hethmon will teach you, step by step, how to create a marketing plan tailored to your organization’s unique needs. A good marketing plan can help you more effectively allocated time and money, get approval for a marketing budget, keep you focused on high-priority goals, and ensure that your marketing objectives and methods are supporting your institutional mission.
Working through a series of prompts and questions, you will get a chance to see other organizations’ answers and get real-time pointers. At the end of the webinar, you will have the outline and notes you need to write your own marketing plan.
Date: May 23, 2017
Time: 3pm EST/2pm Central/1pm Mountain/12pm Pacific/10am Hawaii
Cost: $40 members/$65 nonmembers
Marketing Webinar Series:
This is the first webinar in a four-part series on marketing and social media at museums and historic sites. When you register for this webinar, you’ll get 25% off registration for the other webinars in the series:
–Facebook for Museums and Historic Sites (June 13)
–Twitter for Museums and Historic Sites (July 11)
–Instagram for Museums and Historic Sites (July 25)
About the Instructor:
Hannah Hethmon is the Membership Marketing Coordinator at AASLH. Before entering the public history/ museum field, she spent eight years doing marketing in the for-profit sector. In addition to a degree in English literature, she holds a master’s in medieval Icelandic history, philology, and manuscripts. She’s a DC area native and a bonafied history nerd.