This AASLH webinar, presented by Gennie Truelock and Tara Richards, provides examples and inspiration for planning special events at historic house museums. The webinar is presented by the AASLH Historic House Affinity Group as part of the Historic House Call webinar series, designed to connect staff and volunteers of historic house museums with leading experts in the field.


DATE: Tuesday, October 30

TIME: 3:00 – 4:15 pm EASTERN (Remember to adjust for your time zone!)

COST: $ Free Members / $30 Non-members

Closed captioning available upon advanced notice. Please contact for more information.

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Description & Outcomes

Is your historic house museum rethinking its ability to generate community interest and relevance? Are you looking for new and exciting ways to engage your current visitors while attracting new ones? Expand your reach by putting on a special event! Whether you are a large historic site or a small house museum there are a multitude of ways to attract audiences while still meeting your mission goals. By providing your public with dynamic alternatives to a tour, your institution can break the mold of the traditional historic house museum and inspire curiosity and interest that also encourages repeat visitation. In this AASLH webinar, presenters Gennie Truelock (Workman & Temple Family Homestead Museum) and Tara Richards (Brucemore)  provide examples of special events that range from the small (20-100 people) to the large (1000+ people) that appeal to a variety of audiences and provide participants with practical tools and tips for planning and implementing a wide range of events.

Participant Outcomes:

  • Participants will understand that special events can be of any size and level of complexity and that good planning is key to having a smooth event.
  • Participants will be inspired to generate new event ideas while avoiding mission drift.
  • Participants will receive examples of event contracts for professional services and vendors, and tools that can be adapted for event planning at their site.


Gennie Truelock is the Programs Manager at the Workman & Temple Family Homestead Museum in California. She is an advocate of using storytelling methods as a tool to encourage audiences to see the relevance of the history that surrounds them, and has helped to implement a variety of programming experiences for visitors ranging from immersive tour experiences to theatrical presentations. She is a member of AASLH’s Historic House Museums Committee.

 Tara Richards joined the Brucemore staff as the Marketing and Program Associate in October of 2009. She has held multiple roles prior to becoming the Director of Community Engagement in 2015. She oversees the site’s expansive event and program menu that engages 47,000 visitors a year, as well as the site’s marketing efforts, visitor services, and interpretation.


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