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Facebook for Museums & Historic Sites

June 13, 2017

$40 – $65

Facebook is used by over 100 million adult Americans every day and is the most popular social networking site in the US and the world. It’s important that museums and historic sites know how to effectively use this platform to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit. Join AASLH’s Hannah Hethmon for an in-depth look at Facebook for museums and historic sites. Topics covered will include:

-Creating an appealing Facebook page for your organization

-Growing your Facebook audience

-Best practices for posting

-Crafting engaging, mission-focused posts

-Using Facebook Live, Events, Live, and other free features

-Paid advertising and sponsored content on Facebook

-Real examples of museums and historic sites that are using Facebook well




Date: June 13, 2017

Time: 3pm EST/2pm Central/1pm Mountain/12pm Pacific/10am Hawaii

Cost: $40 members/$65 nonmembers

Closed captioning available upon advanced notice. Please contact mitchell@aaslh.org for more information.


Marketing Webinar Series:

This is the second webinar in a four-part series on marketing and social media at museums and historic sites. When you register for this webinar, you’ll get 25% off registration for the other webinars in the series:

Planning for Marketing at Museums and Historic Sites (May 23)

Facebook for Museums and Historic Sites (June 13)

Twitter for Museums and Historic Sites (July 11)

Instagram for Museums and Historic Sites (July 25)

About the Instructor:

web-headshot-9-200-wideHannah Hethmon is the Membership Marketing Coordinator at AASLH. Before entering the public history/ museum field, she spent eight years doing marketing in the for-profit sector. In addition to a degree in English literature, she holds a master’s in medieval Icelandic history, philology, and manuscripts. She’s a DC area native and a bonafied history nerd.