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Instagram for Museums and Historic Sites

July 25, 2017

$40 – $65

Instagram is a growing image-sharing platform where younger audiences (and older ones too) share everything from casual snapshots to professional photography and art. Increasingly, Instagram connects artists, photographers, and influences around shared locations, interests, and hobbies. Museums and historic sites are well-positioned to use Instagram to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit. In this webinar, AASLH’s Hannah Hethmon will give an in-depth lesson on Instagramming for your institution. Topics covered will include:

-Creating an appealing Instagram profile for your institution

-Growing your Instagram audience

-Best practices for posting and tips on what to post

-Communicating with images

-How to connect with influential Instagrammers and host Instameets

-Real examples of museums and historic sites that are using Twitter well



Date: July 25, 2017

Time: 3pm EST/2pm Central/1pm Mountain/12pm Pacific/10am Hawaii

Cost: $40 members/$65 nonmembers

Closed captioning available upon advanced notice. Please contact mitchell@aaslh.org for more information.


Marketing Webinar Series:

This is the fourth webinar in a four-part series on marketing and social media at museums and historic sites. When you register for this webinar, you’ll get 25% off registration for the other webinars in the series:

Planning for Marketing at Museums and Historic Sites (May 23)

Facebook for Museums and Historic Sites (June 13)

Twitter for Museums and Historic Sites (July 11)

About the Instructor:

web-headshot-9-200-wideHannah Hethmon is the Membership Marketing Coordinator at AASLH. Before entering the public history/ museum field, she spent eight years doing marketing in the for-profit sector. In addition to a degree in English literature, she holds a master’s in medieval Icelandic history, philology, and manuscripts. She’s a DC area native and a bonafied history nerd.