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Webinar: How to Spot Opportunity When it is Disguised as Chaos

March 25 @ 3:00 pm - 4:00 pm EDT

$40 – $65

Webinar Description

Brooke Salvanto, Executive Director, Tuckerton Seaport & Baymen’s Museum, invites you to be brought along by the momentum of chaos and opportunity.

Originally debuted at the Small Museum Association Annual Conference in February 2019 and fine-tuned during the AASLH Annual Meeting’s Small Museums Affinity Community Luncheon in Philadelphia in August 2019, “How to Spot Opportunity When it is Disguised as Chaos (at a Small Museum)” could have been called “How to survive a lightning strike at 2am to the Visitor Center right after you recover from the most damage to any cultural institution at the Jersey Shore following Super Storm Sandy” but the latter seemed like overkill. Internally, we call this presentation Chaos and Opportunity. The Seaport has mindfully built a workplace culture that embraces change and welcomes the opportunity to fail. What choice did we really have? For us, chaos and opportunity are inextricably tied together. It has been said: When you cannot control the direction of the wind, adjust your sails. The art of adjusting our sails readily has transformed this grassroots museum into a community center strategically focused on cultural sustainability. 

This webinar will welcome active participation as we all share how we have leveraged the unexpected. Participants will hear examples and ideas of how Tuckerton Seaport has turned chaos into opportunity by taking part in an interactive developed by Brooke called Cards of Chaos. Those attending the webinar will find inspiration in how to create their own opportunities out of unforeseen events all while working on limited budgets and with few staff.

Click here to read a 2019 blog post about Brooke and her work at the Tuckerton Seaport & Baymen’s Museum!


DATE: March 25, 2020

TIME: 3:00 – 4:00 pm EASTERN (Remember to adjust for your time zone)

COST: $40 AASLH Members / $65 Nonmembers

We will record these events. Access the Recorded Webinar in the AASLH Resource Center after the event has passed. Registrants of this event receive complimentary access to the recording in their Dashboard. 

Closed captioning is provided for these events.


Small Museums Affinity Community

The AASLH Small Museums Affinity Community assists America’s small museums in their endeavors, helping to make them stronger and more responsive to their communities. The Committee encourages small museums to share successful strategies in workshops and national meetings and demonstrate what the field can learn from small museums. Through its programming and initiatives, AASLH plans to strengthen the small museum, an important steward of local and national history.


Brooke Ashley Lynn Salvanto enthusiastically serves as Executive Director of the Tuckerton Seaport & Baymen’s Museum, located at the center of the Jersey Shore and visited by 58,000 guests annually. In 2011, Brooke arrived at the Seaport armed with a Master’s Degree in American History from Monmouth University as well as experience at other nonprofit education venues, such as the Smithsonian National Museum of American History. With feet firmly planted in the sand of the Jersey Shore, Brooke is a lifelong resident of South Jersey. Prior to her Seaport employment, Brooke worked as the Development Director at Surflight Theatre on Long Beach Island.  Currently, Brooke serves on the Board of the Small Museum Association and the Ocean County Tourism Advisory Council. Brooke received the Young Altruistic Professional Award from the United Way of Ocean County in 2014 for her community efforts following Superstorm Sandy. Brooke graduated from the American Association for State and Local History’s Developing History Leaders Seminar in History Administration program in Indianapolis in 2014 and also holds a Certificate in Nonprofit Management.  Most recently, Brooke has presented at the SMA Annual Conference and AASSLH’s Annual Conference on How to Spot Opportunity When It’s Disguised as Chaos at a Small Museum.  She firmly believes: “In the midst of chaos, there is also opportunity.”


March 25
3:00 pm - 4:00 pm
$40 – $65
Event Category: