Using Front Line Staff to Build the Best Visitor Experience

Do a quick Google search for the definition of Visitor Experience. Go ahead.…


How Much Did That Meeting Just Cost?

We’ve all been there, sitting in a two-hour meeting that seems to be going…


Surprising Places to Find Your Priorities

Setting clear priorities is one of the most important things that you can do…


Using Data to Allocate Time: How Visitor Research Maximizes Resources

If you work at a museum or historic site, you undoubtedly have a never-ending…


Art & Tractors: Creating an Environment of Excellence

Deere & Company is fortunate to have a robust art collection. Though the…


Other Duties as Assigned: A Reflection on Museum Workplace Culture & Management

Since being named executive director six months ago, I’ve become more…